[ German trade mark ]
More and more products are becoming interchangeable – as far as their technical “innards” are concerned. In this situation, trade marks can be a decisive factor for success or failure.
And: excellent sales figures do not just depend on the price – contrary to a frequently heard opinion. Rather, the success of a product is also dependent on its “allure” - a good trade mark stirs emotions.
The trade mark makes it possible to distinguish between similar products, it is like a striking “calling card” and provides the consumer with orientation in a commercial jungle. The trade mark is a sign of excellence that promotes sales, promising unchanging and innate quality: it is the trade mark that remains in the memory.
