[ european union trade mark ]
The chill wind of globalised competition is increasingly blowing in the face of small and medium-size enterprises as well – here, a high-quality trade mark, as the embodiment of a first-rate offer, can make a major contribution to success.
Trade mark protection abroad can first of all be obtained by means of individual national trade mark applications in the countries of interest. Secondly, it is possible to file and register a European Union trade mark.
It is only possible to acquire intellectual property rights with effect for the entire territory of the EU (the application cannot therefore extend to only a few Contracting States), and the procedure is handled by the European Union Intellectual Property Office in Alicante (Spain).